Is the “wet floor” reflection the next “drop shadow” or “emboss” effect? I’m beginning to think so. This effect is so hot and imitated its becoming mundane. Tutorials abound in how to duplicate it both in Illustrator and Photoshop. Don’t get me wrong. Its cool in the right setting, but the look is so imitated that the trend will either blow out like chrome type finally did or become part of our programs. I can see it now. A layer effect in Photoshop that says “add wet reflection”. As I say this there is no doubt a plug in that already does it (if you know of one let me know about it and I’ll post it). Its easy enough to record an action that could add the effect in an instant. It’s most likely headed towards over-use abuse the same way the emboss everything trend was. We see the results of that trend still in our Photoshop and Illustrator menus. Maybe I need to start a new public service campaign: “use popular graphic effects responsibly”. But I doubt anyone would listen. In the mean time, can you hand me that mop over there?




